Welcome to our website! WeAllSew is a blogging service provided by BERNINA of America Corporation (“BERNINA,” “we” or “us”). We hope you enjoy your browsing and blogging experience.

By visiting our site, you agree that your visit, and any dispute over privacy, is governed by this Online Privacy Policy. Please take a few minutes to read this before using or registering with our site.


Please read this Online Privacy Policy carefully so that you understand our privacy practices regarding:

  • Children under 13 years old
  • Information we collect
  • How your information will be used
  • How to correct or update your information
  • Security
  • Miscellaneous

 If you have questions about this Online Privacy Policy, please contact us.

Children Under 13 Years Old:

BERNINA cares about protecting the privacy of children. We will not knowingly allow anyone under 13 years old to provide us any personally identifying information. Before using this website, children should get permission from their parents. Similarly, children should get their parents’ permission before sending any information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. Please become involved in your children’s online experience, and to share your interest in our site with your young ones so that they may love WeAllSew as much as you do.

A special note to children under 13 years old: If you’re under 13 years old, please do not register with our site or provide us with any personally identifying information (such as your name, your email address or your phone number).  We do not want that information.  If you would like to use our site, please have your parents register and use the site with them or with their permission.

Information That BERNINA Collects:

We require the user’s profile in order to interact with the blog. We will request a user name and your email address in order to post on the blog. When you blog, only your user name will show, neither your email address nor any other personally identifiable information will be available to the public.

BERNINA gathers two different types of information.  First, we gather information you supply when you register.  Second, BERNINA may in the future gather tracking information that is collected as you navigate through our site.

Personally Identifying Information

Registration Information. We ask that you register in order to use certain features on our site, such as the blogging function on the website. When you register, we collect some personally identifying information about you such as: your name, email address, user name and password.

Although we use your personal information to register you to blog on our site, only the screen name (“nickname”) that you choose will be shown for posting. In order to post on the blog, you need to register because every blog post must have an owner.

BERNINA does not sell or otherwise share access with your personal information to third parties.

Tracking Information

General. Currently, BERNINA does not collect any information that it uses to advertise to you on the site. All of the cookies and browser level information that we collect helps to improve your blogging experience.

Cookies. We use “cookies” to store and sometimes to track user information. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. Cookies allow us to keep track of your user name and password so you don’t have to re-enter that information each time you visit one of our sites. You can use your browser to block cookies. However, if you choose to block cookies, you may not be able to utilize certain features on our website.

How Your Information Will Be Used:

Our primary goal in collecting information is to provide you with a customized experience when visiting our sites and to make our sites more valuable to you. Therefore, your information will only be used in order to create your account and to provide you with email updates. We do not sell your personally identifiable information.

How to Correct or Update Your Information:

BERNINA strongly believes in providing you with the ability to access and edit the personally identifying information that you have provided to us through our website. To update this information, please select Edit My Profile.


We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include: encrypted passwords for Users, Database and FTP; no external database access; no data transfer to third parties; different user roles; restrictive access to backend; email-addresses and other personal data are not shown for other users.

We restrict access to personal information to BERNINA employees, contractors and agents who need to know that information in order to process it on our behalf. These individuals are bound to keep your materials confidential. If they share your information, they can be subject to discipline, termination of employment or even criminal prosecution. 


The Internet is an evolving medium. If we change our Privacy Policy in the future, we will post the changes before they take effect.


(As provided by California Civil Code Section 1798.83)

Under California Civil Code Section 1798.83, also known as the “Shine the Light” law, California residents have a right to request certain information from each business they patronize regarding that business’ disclosures of personal information to third parties for the third parties’ direct marketing purposes

The “Shine The Light” law creates an exception for businesses that adopt and disclose to the public (through their privacy policies) a policy of not sharing personal information for direct marketing purposes without offering their customers choices to prevent such disclosures. These businesses are not obligated to provide the lists described above and may respond to requests from California customers by notifying them of their rights to prevent disclosures of personal information for direct marketing purposes and providing a cost-free means of exercising those rights.

BERNINA qualifies for this latter exception. We do not share your information with anyone.