BERNINA and bernette Ambassador Class of 2026: Open Call

Are you a passionate maker with a talent for inspiring others? BERNINA of America is looking for its next class of Brand Ambassadors — and this could be your moment.

BERNINA and bernette Brand Ambassadors are creators who bring the experience of our machines to life throughout the sewing community. Through blog tutorials, social media, and live appearances, they inspire makers everywhere to embrace new ideas and take pride in their craft.

We’re accepting applications now through July 24, 2026, for two distinct ambassador roles. Read through the criteria below and apply for the path that best fits how you create and connect.

Which Role Fits You?

Program Criteria

Artisan/Educator

• Content & Presence
  • Active and consistent website and/or blog, social media with regular fresh content
  • Calendar of available classes and appearances on social media reflecting a nationwide reach

• Skills
  • Demonstrate strong sewing skills and quality work
  • Experience preparing class curriculum, supply lists, and step-outs
  • Clear oral and written communication
  • High-quality photography

• Commitments
  • Willingness to support BERNINA Dealer network with workshops
  • Agree to BERNINA and bernette machine exclusivity
  • Timeliness and ability to meet deadlines

Social Influencer/Blogger

• Platforms
  • Active, up-to-date presence across website/blog, Instagram, Facebook, YouTube, Pinterest, and/or TikTok

• Skills
  • Demonstrate strong sewing skills and quality work
  • Experience with sewing-related blogs and project tutorials
  • Clear oral and written communication
  • High-quality photography

• Commitments
  • Agree to BERNINA and bernette machine exclusivity
  • Timeliness and ability to meet deadlines

Program Requirements

Program Benefits

Ambassadors receive support at every level—from hands-on training to national exposure. Here’s what’s included when you join the Class of 2026–2027.

A Machine That’s Yours to Use

One serialized BERNINA or bernette product loaned for your full 18-month agreement, with the option to make it yours at the end.

Your Own Mentor

A dedicated BERNINA Educator Angel is assigned to guide and support you personally throughout your Ambassadorship.

National PR & Social Media Exposure

Potential to be featured in BERNINA Marketing initiatives, programs, and materials—plus formally announced as part of the Class of 2026–2027.

Class of 2026-2027 Ambassador Retreat

Join your fellow Class of 2026–2027 Ambassadors at an in-person retreat at the BERNINA Creative Center.

Also Included:

• Product support and training
• BERNINA Learning Center access
• Local Dealership support
• Quarterly Ambassador informational webinars
• Reduced pricing offered to purchase BERNINA and bernette products
• Potential to join a BERNINA focus group or survey
• Provide Ambassador information to the BERNINA and bernette Dealer network
• Provide Ambassador information to BERNINA International, AG, and the BERNINA Sister Companies
• Provide Ambassador information to Show Organizers for potential educational opportunities
• Opportunity to continue as an Ambassador Loyalist at the end of the Agreement

Ready to share your passion with the sewing community? Tell us your story and why sewing with BERNINA or bernette inspires you!