BERNINA and bernette Brand Ambassador Class of 2022: Open Call

We’re thrilled to announce to opening of applications for our Brand Ambassador Class of 2022

BERNINA and bernette Ambassadors are creators who craft and showcase the experience of BERNINA and bernette machines throughout the sewing community. Our Ambassadors are made to create, and offer inspiration to other makers through their passion, enriched by the performance of the product. Through WeAllSew blog posts and tutorials, dedicated social media support, plus more, these individuals continually inspire the desire to embrace new and innovative ideas, truly understanding the pride of accomplishing a finished sewing project.

Please review the criteria and requirements outlined for the BERNINA and bernette Brand Ambassador Program. Do you satisfy the criteria, whether as an Artisan/Educator or Social Influencer/Blogger, and accept the requirements? If so, we welcome you to submit a proposal and complete the application process during our open calls, letting us know why you would make the best candidate to become a BERNINA or bernette Brand Ambassador.

Program Criteria

Artisan/Educator

• Active and consistent website and/or blog, social media
• Calendar of available classes and appearances on social media reflecting a nationwide reach
• Willingness to support BERNINA Dealer network with workshops
• Agree to BERNINA and bernette machine exclusivity
• Demonstrate strong sewing skills and quality work
• Present high-quality photography
• Timeliness and ability to meet deadlines
• Exercise clear communication capabilities, both oral and written
  • Previous experience in preparing a class curriculum, supply list, step-outs

Social Influencer/Blogger

• Active and consistent social media platforms
  • Website/Blog
  • Instagram
  • Facebook
  • YouTube
  • Pinterest
  • TikTok
• Agree to BERNINA and bernette machine exclusivity
• Demonstrate strong sewing skills and quality work
• Present high-quality photography
• Timeliness and ability to meet deadlines
• Exercise clear communication capabilities, both oral and written
  • Previous experience in sewing-related blogs and/or project tutor

Please keep your eyes open for future BERNINA and bernette Brand Ambassador open calls in the future.