BERNINA & bernette Ambassador Class of 2024: Open Call
BERNINA of America is looking for creative and innovative makers, enthusiastic and passionate about the world of sewing!
We’re thrilled to announce the opening of applications for our Brand Ambassador Class of 2024!
BERNINA and bernette Brand Ambassadors are makers and creators who craft and showcase the experience of BERNINA and bernette machines throughout the sewing community. Our Ambassadors are made to create, and offer inspiration to other makers through their passion, enriched by the performance of the product. Through WeAllSew blog posts and tutorials, dedicated social media support, plus more, these individuals continually inspire the desire to embrace new and innovative ideas, truly understanding the pride of accomplishing a finished sewing project.
Please review the criteria and requirements outlined for the BERNINA and bernette Brand Ambassador Program. Do you satisfy the criteria, whether as an Artisan/Educator or Social Influencer/Blogger, and accept the requirements? If so, we welcome you to submit a proposal and complete the application process, letting us know why you would make the best candidate to become a BERNINA or bernette Brand Ambassador.
Program Criteria
Artisan/Educator
- Active and consistent website and/or blog, social media, maintaining regular updates for fresh and current content
- Calendar of available classes and appearances on social media reflecting a nationwide reach
- Willingness to support BERNINA Dealer network with workshops
- Agree to BERNINA and bernette machine exclusivity
- Demonstrate strong sewing skills and quality work
- Exercise clear communication capabilities, both oral and written
- Previous experience in preparing a class curriculum, supply list, step-outs
- Present high-quality photography
- Timeliness and ability to meet deadlines
Social Influencer/Blogger
- Active and consistent social media platforms, maintaining up-to-date content, including but not limited to:
- Website/Blog
- YouTube
- TikTok
- Agree to BERNINA and bernette machine exclusivity
- Demonstrate strong sewing skills and quality work
- Exercise clear communication capabilities, both oral and written
- Previous experience in sewing-related blogs and/or project tutorials
- Present high-quality photography
- Timeliness and ability to meet deadlines
Program Requirements
- Eighteen (18) month contractual Agreement
- Actively support the BERNINA or bernette brand through social media
- Tutorials and projects
- Social media teasers
- Tagging BERNINA or bernette on a regular basis
- Content produced will become the property of BERNINA of America, with a one (1) year royalty-free worldwide license during the term of the Agreement
- Display the Ambassador Badge on website/blog and social media platforms, with links back to BERNINA of America’s website, during the term of Agreement
- View no less than three (3) of the four (4) quarterly Ambassador informational webinars
- Return of loaned product at the end of the contractural Agreement, unless the product is purchased
- Loaned product must be returned to BERNINA of America in good condition, normal wear and tear excepted
- Applicants must reside in the United States
Program Benefits
- BERNINA or bernette Brand Ambassador title during eighteen (18) month term of the Agreement
- Issuance of 1 (one) serialized product for loan or loan-to-own during the contractual agreement
- Exposure through Public Relations (PR) and Social Media efforts
- Facilitated by BERNINA of America
- Potential to be featured in BERNINA Marketing initiatives, programs and materials
- Recognition in a “2024-2025 BERNINA and bernette Brand Ambassador Class” announcement
- Class of 2024-2025 Retreat at Creative Center
- Product support and training
- BERNINA Learning Center access
- Local Dealership support
- BERNINA Educator Angel (individual mentor)
- Quarterly Ambassador informational webinars
- Potential to become part of a BERNINA or bernette focus group/survey
- Provide Ambassador information to the BERNINA and bernette Dealer network
- Provide Ambassador information to BERNINA International, AG, and the BERNINA Sister Companies
- Provide Ambassador information to Show Organizers for potential educational opportunities
- Reduced pricing offered to purchase BERNINA/bernette product
- Opportunity to remain in Ambassador Program as an Ambassador Loyalist, given the loaned product is purchased at end of Agreement
Complete the online application and submit your proposal to share your passion!
Please keep your eyes open for future BERNINA and bernette Brand Ambassador open calls in the future.
